Newsletter Articles:
America's Fight with Fat
Americans are getting fatter says a recent Journal of the American Medical Association (JAMA) study. The perception that Americans are 'eating right' and 'getting fit' clashes with reality. The US ranks as the most obese country in the world, according to a Health Metrics and Evaluation survey.
Blog Posts:
Composting and Communicating
Early this morning I collected fallen leaves and grass clippings to put into my new compost bin. The contrasting dull and vibrant hues of organic waste made me think about how readers approach digital communications. (What??) Like composting, communication requires the right mix to produce successful results.
How to Eat Organic and Stay on a Budget
At the advice of her pediatrician, my friend purchased organic foods to reduce her family's exposure to toxins. The next week she purchased conventional foods simply because she could not afford the cost of eating organic. Despite organic food's increasing popularity, eating 'organic' still costs 40%-100% more than eating conventional foods.
Reap Honey's Benefits with Backyard Beekeeping
Although honey is ranked as the 6th fastest growing grocery department category in the US, the tasty condiment may eventually disappear from store shelves. Global Research Report Death and Extinction of the Bees links parasites and pesticides to a one-third drop in the number of honey bees in the US.
Short- and Long-Form:
Case Study:
Target Corporation
This case study, prepared for investor marketing, compares the proposed immersive experience in an emerging Times Square edutainment venue to Target's pop-up store experience.
SWOT Analysis: Multi-Generational Workforce Communication
This SWOT analysis draws from existing research to develop a plan to improve multi-generational communication in organizations. Each section of the analysis provides generation-specific information, supporting research, and userful recommendations.
Projects/Proposals:
California Poverty Association: Anti-Povery Advocacy Project Proposal
The California Poverty Association (CPA) is requesting a $300,000 grant to fund a two-year anti-poverty policy advocacy project (Project). New or enhanced anti-poverty policies could reduce poverty levels in Los Angeles by 44%-69%.
Self-healing has steadily gravitated to web interaction and away from self-help books. This proposal proposes a content-source web application with easy menu topics for general users and a topical menu for experienced users.